REVIEW - Rintasari Mandala Putri 125120207121016

Public relations is an activity that is intended to influence the organization of society as profitable . Indirectly, public relations is a business that is formed and arranged in detail which aim to maintain and build reciprocal relationships and good communication between the organization and the community. Surely we all know that English is one language that for international business , cultural , and linguistic barriers has become critical when dealing with the public business .

There are some cultural and national differences between developed countries that make the study and practice of public relations somewhat different between them. However, these differences are minor in comparison to the difference between them as a group and the less developed and previously communist countries where the public relations function may not assumed to be primarily a business undertaking ( Botan, 1992). From a variety of ways , global PR initiative is an important step forward role in the evolution of cultural cooperation between different countries and also become a trend that can inflame national sentiment and create public and private tensions on issues like cultural imperialism.

The second article holds that it is difficult to make sharp distinctions between critical and postmodern theory. A postmodern approach argues for the use of the most appropriate theory to view a particular situation, be it critical, postmodern or a combination of these. However, viewing public relations theory and practice through another lens is imperative if researchers and practitioners want to keep it relevant to today's society (Holtzhausen, 2002). Postmodernism study adopts literature review of management to encourage a change of thought on development strategy - development strategy the considered failure . model use then communication prayer direction only the approach adopted hearts functional organization and is only focused on bagaimanan public relations organization and functioning hearts .

Examples of cases that i take an example of how the above parties zalora always provide comfort for customers online shop the lot amid being buffeted problems with goods orders , whether or one of goods orders confused with use future news in NET program that has young target who like online shop.