Inka Olivia br Sebayang_135120207121012

Attribution Theory as a guide for post-crisis communication research

S y W. Timothy Coombs

and

Apologies and Public Relations Crises at
Chrysler, Toshiba, and Volvo

by Keith Michael Hearit

Inka Olivia br Sebayang_135120207121012

Post-crisis period is a communication period in which the need for crisis management communications. Crisis communication is the use of scientific evidence in managerial decision making (Rousseau, 2005). In testing this study, the authors incorporate the theme of "genre" to the development of a theory that will be used. Apologia functions getaway is a refuge community to maintain the reputation and provides a wealth of resources as a strategy with a positive response (Hearit, 2006).

The rhetoric used in many studies, crisis communications, in order to establish good communication between organizations. Attribution theory used in this study provide a useful beacon to track this evolution. Attribution theory is a theory of history and still eligible to integrating research and crisis communications. Theory as the basis of this research, the theory of attribution are used in crisis communication. Communication is the most important thing in a communication management, so that if communication is not running properly fed automatically will affect a relationship managerial good. A common theoretical link allows for the integration of various research studies in various fields. We started to build the work of others and see how the pieces may start to be integrated into a greater whole.

 

“Attribution Theory provides a mechanism for integrating the various studies of crisis communication to build a set of principles for evidence-based crisis communication.” (Coombs, 2007, p. 138)

With this study, we can see that the attribution theory can be a problem solver in crisis communication, communication with the collection of evidence in this crisis, we can management the crisis.

Crisis management is a form of management issues, where the crisis manager attempts to control the term used to describe the corporate action. As described in this case study, corporations like Chrysler, Toshiba, and Volvo that take their case directly to the public find that they may still face legal sanctions for their wrongdoing. With the mistakes that happened they got substantial losses, because it can not send the goods to the eastern area of the level of sales with the result pretty much.

In this journal Toshiba explained that the parties do advertising that is an apology to the people who feel disadvantaged by their side. With the communication apology through the media advertising. Their public statement of regret that completed the ritual cycle of violations and absolution.

With the use of communication getaway apologia indeed difficult to apply because of the different nature of each - each character consumer. Therefore, Public Relations serving as a bridge aspirations and public opinion Toshiba, Chrysler and Volvo in critic to the Toshiba.

In my opinion, attribution theory and apologia getaway very useful in overcoming the crisis communication that occurs in our society. With the conference directly if there is a problem or a crisis in the company, it will be easier for us or allow us to reduce the crisis in communication with the public. So that our company's reputation even though there are problems or incidents will still remain well preserved. Because of the handling and good managerial management.

As examples that have occurred in Indonesia, PT. Sido Muncul in them, labeled can cause cancers that contain chemicals exceeding the limit. But, by using the theory of attribution and apologia getaway. Public Relations PT. Sido Muncul directly respond to the news and do a press conference to an error on the part of Americans with this case.  Please check here  and here to know about their effort to conferences or claim that their product not obtains hazardous materials.

References

Coombs, W.T. (2007). Attribution Theory as a guide for post-crisis
            communication research. Elsevier. 33, 135–139

Hearit, K. M. (2006). Crisis management by apology: Corporate response to allegations of
            wrongdoing. Mahwah, NJ: Lawrence Erlbaum Associates, Publishers.

Rousseau, D. M. (2005). Is there such a thing as “evidence-based management”? Academy of
            Management Review, 31, 256–269.

Hearit, K.M. (1994). Apologies and Public Relations Crises at Chrysler, Toshiba, and Volvo.
            Public Relations Review, 20(2):113-125