Inka Olivia br Sebayang_ 135120207121012 journal review 30 November 2015

Understanding Image Restoration Strategies

from a Stakeholder Approach

by Chutima Kessadayurat

and

Impact of Past Crises on Current Crisis
Communication
Insights from Situational
Crisis Communication Theory
W. Timothy Coombs

Inka Olivia br Sebayang_135120207121012

The image is a representation of, or organization, how society sees us. If we are someone who is smiling and sociable, then our self-image we form is a friendly, as well as the company. For the company's image is paramount in building a good relationship. With the good corporate image, automatically eating will form a trust and willingness to cooperate or even loyal to our company.

This journal will theoretically help in practical Public Relations in shaping the image through restoration theory by using two main theoretical framework of the theory of social construction of reality and stakeholder analysis approach. Restoration theory very well used weeks to restore public confidence to companies that are in a crisis situation. (Kessadayurat, 2011)

Restoration theory emphasizes that communication is paramount in restoring a trust. With communication, we are able to influence and direct the public or someone to follow what we want or make the public think that the good image of our company. (Kessadayurat, 2011) here are five main factors in the theory of the restoration of the denial, evasion of responsibility, reducing offensiveness of action, corrective action, and mortification. (Benoit, 1995)

Not only by using the theory of restoration, in its application in building trust or restore public confidence, the theory of social construction of reality also is important. In this case, the language of communication is very important. Because of the way people are different - different in terms of background factors, so that the language used should be appropriate. The three main principles in the application of this theory to run both the conception of reality, which is the second minister to be true social interaction and the third the elements - an important element of the human or the public and ourselves or the company.

In my opinion, in restoring the confidence crisis of the need for direct communication with the public as experienced companies - big companies. With the communication and directly interaction coupled with the language in accordance with the custom of the place and the public, then surely the public will be more receptive to the message. So if the message can be conveyed well, then we will easily bring them into perspective shall we begun in the public mindset. By doing so, the trust will be awakened by itself.

And the second journal, almost the same as the first journal that describes how an organization that is going through a crisis because it led to several workers were killed. This is due to an error in the SOP work. With the occurrence of these cases, then the Phillips Petroleum Company in Pasadena, Texas experienced a fall of reputation. And then, these cases can be solved by Situational Crisis Communication Theory (SCCT), which emphasizes how people knew about the crisis of the past is an important consideration for crisis managers.

SCCT can use the crisis response strategy in their efforts to establish attribution or perception of the crisis and the organization itself. Three factors that affect the implementation and application of the implication namely stability, external control and control of personal or locus. Stability which is intended to explain how the company regularly about the progress of the case. The second external control that is how and what the cause of these events can be controlled or restrained properly. And a third that is how the control of the company reflects the cause of the event is controlled by the company.

For example experienced by Toyota, for more details please read this journal.

References:

Benoit, W. L. (1995). Image restoration discourse and crisis communication. Albany, NY: State
            University of New York Press.

Coombs, W, T. (2015). Impact of past crises on current crisis communication: insights from
            situational crisis communication theory. Journal of business communication, 265-289.

Kessadayurat, C. (2011). Understanding image restoration strategies from a stakeholder approach.
            Bu academic review, 10(1), 282-287.