Journal Review VI by Meryana Deasy Karina Sudarsono 135120207121004

Journal Review

Impact of Past Crises on Current Crisis Communication: Insights from Situational Crisis Communication Theory, 2004, written by W. Timothy Coombs

Understanding Image Restoration Strategies from a Stakeholder Approach, 2011, written by Chutima Kessadayurat

Meryana Deasy Karina Sudarsono

135120207121004

Department of Communication Science

Faculty of Social and Political Sciences

University of Brawijaya, Malang

This writing is based on my review of two journals which entitled “Impact of Past Crises on Current Crisis Communication: Insights from Situational Crisis Communication Theory”, 2004, written by W. Timothy Coombs and “Understanding Image Restoration Strategies from a Stakeholder Approach”, 2011, written by Chutima Kessadayurat. Those journals are still about theories of issue, crisis, & image management.

The first journal, “Impact of Past Crises on Current Crisis Communication: Insights from Situational Crisis Communication Theory”, 2004, by W. Timothy Coombs, which the purpose of this journal is to discuss about implications for the practice of crisis communication and further development of SCCT. The conditions with information indicating no past crises were no different than conditions where the crisis historywas unknown. One possible explanation is that people expect that organizations will operate safely. A history of past crises alters the reputational threat by affecting perceptions of crisis responsibility and organizational reputation. An organization is best served by efforts to maintain strong safety and product quality records, that is, the absence of crises. The negative relationship between crisis responsibility and organizational reputation proved to be generalizable because both were found in each of the three crisis clusters identified in SCCT. The correlations in this study indicate that the reputational threat of a crisis increases as attributions of crisis responsibility intensify. Crisis history was found to have a direct and an indirect effect on organizational reputation.

Overall from the journal I can provide new knowledge about “Impact of Past Crises on Current Crisis Communication: Insights from Situational Crisis Communication Theory”. The results also support the claim that the relationship between crisis responsibility and organizational reputation, a core component of SCCT, held across the victim and accident crisis clusters. The language that is used enough to understand and the evidence in the corporate of the theory can provide my knowledge. The study reported on in this journal provides a wider test of crisis history to better assess its role in crisis communication. Results from the present investigation showed that a history of similar crises intensified the reputational threat of a current crisis even when the crisis arose from the victimization of the organization or from an accident, rather than from the organization’s intentional acts.

The second journal, Understanding Image Restoration Strategies from a Stakeholder Approach, 2011, by Chutima Kessadayurat, which the purpose is to discuss about two major theoretical frameworks; theory of social construction of reality and stakeholder analysis approach in studying image restoration in parallel with Benoit’s image restoration theory (1995). This journal allows both communication scholars and public relations practitioners to develop a deeper understanding on image restoration. In addition to apply the five existing Benoit’s image restoration strategies in repairing image after the crisis, scholars will be able to understand ‘how’ the image restoration message function. That is how communication is used to create reality.

Crisis communication is regarded as an important area in the study of corporate communication. It is possible to say that every public and private organization  has been encountered with a crisis. Crisis is typically viewed as a threat to an organizational image andan organization attempts to find ways to respond to the crisis and to regain public trust. Corporate communication, therefore, is considered as a significant means to communicate organizational crisis response strategies to its various publics. (Kessadayurat, 2011, pg. 283)

Crisis communication is happened in every corporate which has lack of communication. Usually it can happen in the new corporate.

Overall from this journal, I can provide new knowledge about image restoration theory and social construction theory which applied in corporate and the strategies from stakeholder approach. The language that is used so easy to understand and can support the theory with the evidence. This journal is recommended for public relations in general. This is a good journal.

References:

Coombs, W.T. (2004). Impact of Past Crises on Current Crisis Communication: Insights from Situational Crisis Communication Theory. Journal Of Business Communication, 41 (3), 265-289. DOI: 10.1177/0021943604265607

Kessadayurat, C. (2011). Understanding Image Restoration Strategies from a Stakeholder Approach. BU Academic Review, 10 (1), 282-287