7th Journal Review

Inge Ade Zinnia

135120207121011

Impact of past crises on current crisis communication

By

W. Timothy Coombs

&

Understanding image restoration strategies from a stakeholder approach

By

Chutime Kessadayurat

The first journal mainly talks about the situational crisis communication(SCCT) and discuess about the implications for the practice of crisis communication and further development of SCCT. SCCT argues that whether people know about past crises is an important consideration for crisis managers. Indeed, SCCT suggest that to adequately protect an organization’s reputation, management must adjust their communication to account for possible past crises about which relevant publics are aware. This journal examined the extent to which reputational threat of a victimization or accidental crisis increased when the organization had a history of similar crises. And the result from this journal is that part of SCCT which suggests that crisis history should result in crisis managers selecting response strategies that accept greater responsibility and that demonstrate increased concern for victim’s needs than would normally be used for given crisis situation. By accounting for the effects of crisis history, crisis managers can craft messages that more effectively protect the organization’s reputational assets.

The second journal focuses on image restoration strategies, a practice in public relations. This journal proposes two major theoritical frameworks, theory of social construction of reality and stakeholder analysis approach in studying image restoration in parallel with Benoit’s image restoration theory. Most importantly, this journal provides both scholars and practitioners an understanding and fine-tunning restoration messages with specific group of stakeholder in order to regain positive organization image. This journal allows both communication scholars and public relations practitioners to develop a deeper understanding on image restoration. Practitioners should be strategically design the restoration messages based upon the framework of socially construction of reality and the multiinterpretations to succesfully communicate with its stakeholder.