Rintasari Mandala Putri 125120207121016

The PR activity is a deliberate activity . Formed influence for review, Reaching understanding of Commons, providing information , and get behind the planned SAR Preparation : PR activity is terogranisir , at a certain time , systematically , using the Research and Analysis .

Prioritize key performance From PR : Public Relations effective of based policy setting actual and boarding costs . Giving priority to the will of ' the community ( public interest ) : PR activities should be based on the objectives of mutual benefit between public organizations and Communication prayer Direction that In addition to informing Something

PR function can be described as a public controller, directing what is thought or done by others in order to satisfy the needs of the organization, the public responds, reacts development, issues and achieve mutually beneficial relationship between the public through a harmonious relationship

PR model described by Grunig and Hunt (1994):

• ·         the agentry press / publicity models; The purpose and direction of communication in public
• ·         the public information models: the Information General information models; more information by using the media. (mass media)
• ·         the two way asymmetric models: the two way asymmetric models; emphasis on propaganda and manipulation of the public (though in a positive sense). Manipulating here means to manage and lead the public to our cause through how to understand their motivations
• ·         the two way symmetric models: the two way symmetric models. leads to "telling the truth to the public". This communication model is applied to the public by using research to facilitate what is expected by the public rather than to identify what messages can be used to persuade the public.

Grunig describes two way symetric Model is an approach that can be said to be good in public relations. In line with the concept that has been stated previously that a department can be said to be good with all karakteristikanya can make the organization more effective.

Harmonious communication between Public Relations with the public will work well if it is supported with honest communication to gain credibility, openness and consistent with the measures taken to obtain the confidence of others, the measures fair to get a reciprocal relationship and goodwill, communication two-way continuously to prevent alienation and to build relationships and always conduct evaluation and research on the environment to determine the steps or adjustments necessary for social harmony.

PR activities PR work can be done alone or by a consultant, this election is highly dependent on polcy company. Advantages and disadvantages in the use of consultants Communication.

Competence PR ability of vocational such as research, writing, listening, presentation, etc. It has the ability to establish relationships with others: interpersonal skills, networking, hearing Professional ability: understand about planning and obey deadlines Having an ethical perspective Understand the technology that can be used as an analytical skills, critical , strategic, creative and evaluative.

in this journal, author explain about starbucks case At Schiphol airport in Amsterdam recently I was served a cup of coffee personalised with my name. It’s an attempt to engage consumers in a two-way symmetrical relationship, dressed-up as a cute gimmick.

Starbucks takes on board comment from customers via its stores and acts on customer preferences via its website.

 this is the news: 

and this is the Starbucks statements from the website:

http://www.starbucks.co.uk/our-commitment

reference:

Karlberg, Michael. 1996. Remembering the Public in Public Relations Research: From Theoretical to Operational Symmetry. JOURNAL OF PUBLIC RELATIONS RESEARCH

Waddington, Stephen. 2012. A critical review of the Four Models of Public Relations and the Excellence Theory in an era of digital communication