Astri Noviyanti, NIM – 135120207121002

Summaries

Astri Noviyanti, NIM – 135120207121002

            The pupose of this summaries is to tell about public relation knowledge. The first paper written by Reginald Watts and the second book written by George Cheney and Lars Thøger Christensen.

Paper 1. What is the role of public relation theory?

            A Public Relations not understand the role of public relation theory. A Public Relations not have standard in their work. A Public Relations use intuition to rely on ability to analyze something that will be done at work. Actually, I think a public relation must use intuition at work. The First World Forum of Public Relation said that

“Public relations practice adalah seni dan ilmu pengetahuan mengenai proses menganalisa , memprediksi konsekuensi-konsekuensinya........”(Kriyantono,2008,h.5)

But it must be supported by public relation theory. Should a public relations if they want to work with a good standard, they must apply the rules in the theories and apply intuition experience they have while working. The case study is few months ago one of the private television in Indonesia has a problem that KPI closing the one of entertainment program because have violated the rules. Division of Public Relations has good credibility, they do a press conference to clarify this issue. Because one of the functions of Public Relation is to build corporate image (Kriyantono, 2008). From these cases, it can be concluded that the division of  Public Relations have a good standard in their work.

Paper 2. What should public relations theory do, practically speaking?

            This paper describes how a system of recruitment in a company always assume that a person who title of public relations have the same ability with another title. Public relations not same with science discipline others. The authors say that a person who title of public relations has more ability in public relation area. Ideal a public relations must be have ethic in practice. A public relations must represent the company's image. A public relations must brave to argue and negotiate when have a problem. A public relations can to analyze situation in the public. If all well done, the person is a Public Relations ideal.

Examples of cases in my village, in one of Bank Indonesia, I never asked about public relations division, and he just said here public relation its same with HUMAS. When I asked from where the graduates, he just said I am from agricultural in one of university in Indonesia. So, public relations can not be same with science discipline others. 

“HUMAS its not same with public relation. Because in HUMAS public is vast public . While in the public relation, public is just part of the society. ” (Kriyantono, 2008, h.3)

            This conclusion both of these papers have the same opinion, its lack of knowledge about the role of public relation theory.

Bibliography

Cheney,G. & Christensen, L. T. (2006). What Should Public Relation Do, Practically
            Speaking? Journal of Communication Management, Vol 10, 100-102.

Kriyantono, R. (2008). Public Relations Writing Teknik Produksi Media Public Relations
            dan Publisitas Korporat. (2nd ed). Jakarta, Kencana Prenada Media Group

Watts, R. (2006). What is The Role of Public Relation Theory? Journal of Communication
            Management, Vol 10, 103-105.