2n Jurnal Review : An Open-System Approach to Building Theory in Public Relation (135120207121019)

Journal Review : “An Open-System Approach to Building Theory in Public Relations”

By Glen M. Broom, School of Communication, San Diego State University

This writing intends to summarize from journal entitle, An Open-System Approach to Building Theory in Public Relation written by Glen M.Broom. Public Relation concern building and maintaining the relationship have with various internal and external publics.   

Based on the journal, author explain Open system boundaries identified that the output and input process through permeable boundaries, where this model is appropriate to expedite the appropriate social interaction in public relations activities. The external environtment is always changing, in turn the organization must adapt and envolve.

I found statement the author says “My interest in public relation roles stemmed from my frustration as a beginning faculty member with what I found to be inadequate ways to describe what practicioner do”.  As a field, has had a public relations body of knowledge, which comes from the basic theory theories social science, especially the science of communication. Be a public relations practitioner is not only based on the theory guiding but also know about the culture and perspectives have been there. 

The writer critics, author must create theory in a variable in the form of a concept map, so the future researchers to further develop the research itself. And the reason this journal gives a nice explanation and easy to understand. Open system make continual interaction with feedback (positive or negative), otherwise the minus close system can’t exchange matter, energy or information with environment.

BIBLIOGRAPHY

Broom,G.M.(2006).An Open-System Approach to Building Theory in Public Relations. Journal of Public Relations Research,18(2),141-150.

By : Tio Yolanda R. Simanullang
135120207121019