“An Open-System Approach to Building Theory in Public Relations”

Glen M. Broom

School of Communication

San Diego State University

ASTRI NOVIYANTI

135120207121002

JOURNAL REVIEW

                In this paper explains the important of open systems to build Public Relation theory.  This open systems is intended to dispel any ambiguity in Public Relation theory.  Building theories can to  provide a foundation for practice, understanding of how it functions without cluttering the literature and without misleading each other about what was learned.

            The effectively method to choosing the focal concept of building theory is when the researcher selects a concept derived from the practice and viewed by practitioners. A public realtions must be balancing theory and practice. Building Public Relation theory it also requires transparency about how our research is conducted. The step in the research process concept analysis was to identify cases and using literature to apply in research process.

            The process concept analysis, first you can select a concept of interest.  Second, must determine the purpose. Third, find as many sources as you can on how the concept and related concepts have been defined and used. Fourth, develop a literature that has been collected and make a different concept. Fifth, create a model case to understand the concept are created. Sixth, create related case, but different cases to help further clarify the concept. Seventh, develop the measures. After create the concept,  then you can apply. The last, build theory around the focal concept. Walker & Avant (1983) and Chaffee (1991)

            The main steps to continue the process concept is distributing questionnaires and interviews, because to measure the level of validity. The results of questionnaires and interviews identified in the analysis of concept

            The conclusion is open systems greatly simplify the process of research, it can develop a lot of literature to build a concept. Because build a concept must a variety point of view. Theory and practice must be balanced to make a good build Public Relation theory.

Bibliography

Broom, G. M. (2006). An Open-System Approach to Building Theory in Public Relations. Journal of Public Relation Research, 18(2), 141–150.

Chaffee, S. H. (1991). Communication concepts 1: Explication. Newbury Park, CA: Sage.

Walker, L. O., & Avant, K. C. (1983). Strategies for theory construction in nursing. Norwalk, CT: Appleton-Century-Crofts.